Strategy
Clarify the commercial constraint and decide what deserves investment.
ABOUT HAMMER & FUNNEL
A Pluto methodology.
A specialist offer.
Hammer & Funnel is a business unit of Pluto Consultancy Services focused on digital transformation for home-service businesses. The brand packages a practical, repeatable approach to revenue funnels, AI Search and operational optimization.
THE HAMMER
Break the friction.
Find the manual slack, bottlenecks, unclear handoffs, weak conversion points and disconnected data that keep an otherwise good service business working too hard.
THE FUNNEL
Redirect the demand.
Build a clearer route from search and recommendation to enquiry, booking, delivery, review and repeat work—with economics visible along the way.
WHY THIS EXISTS
Technology should make the business simpler, not more complicated.
The offer combines strategy and hands-on implementation: websites, automation, CRM, reporting, AI workflows, process design and people systems.
Search
Build a durable information architecture for local and AI-assisted discovery.
Technology
Connect the systems already in the business before adding unnecessary software.
Operations
Turn repeated work into standardized, measurable workflows.
People
Make the system usable for the people who actually run the jobs.
Economics
Keep the conversation anchored to revenue quality and the economics of delivery.
PARENT COMPANY
Hammer & Funnel is powered by Pluto Consultancy Services.
Pluto provides the broader strategy, technology and implementation capability behind the methodology. Hammer & Funnel exists to make that capability highly specific to home-service growth and transformation.
Talk to Hammer & Funnel →