01 / DIAGNOSE
Find the constraint.
Map demand, booking, delivery and economics. Separate symptoms from the constraint actually limiting profitable growth.
THE HAMMER & FUNNEL METHOD™
Find the friction.
Redirect the force.
Hammer & Funnel is a repeatable consulting methodology developed as a business unit of Pluto Consultancy Services. It connects demand generation, AI Search, conversion, operations and job economics into one transformation agenda.
SIX MOVES
The transformation loop.
The exact tools vary by trade and business maturity. The logic stays consistent.
02 / DISCOVER
Model customer intent.
Identify how customers search, compare, ask AI, call, message, book and decide—and which intents produce the right jobs.
03 / ARCHITECT
Design the funnel.
Build the service, location, landing-page, qualification and follow-up architecture around real customer journeys.
04 / AUTOMATE
Remove the slack.
Connect systems and automate repetitive work while preserving human control over judgment-heavy moments.
05 / INSTRUMENT
Measure what matters.
Define the operational and commercial signals that let leaders see demand quality, conversion, delivery performance and job economics.
06 / COMPOUND
Turn learning into advantage.
Feed outcomes back into search content, sales process, service design, capacity planning and retention.
THE FUNNEL
From query to gross profit.
DISCOVER
AI Search + Local Search
Can the right customer find and understand the business?
CONVERT
Intent + Booking
Does the experience turn high-fit demand into a booked opportunity?
DELIVER
Scheduling + Job Flow
Can the business fulfill the promise efficiently and consistently?
EXPAND
Reviews + Recurring Work
Does a completed job create future demand and lifetime value?
ECONOMICS
Revenue Quality
Which services, customers, sources and jobs contribute to the desired economics?
LEARNING
Feedback Loops
Does the system learn from what actually happened in the field?
NOT AN AGENCY RETAINER BY DEFAULT
We start with a business problem, then decide what needs to be built.
Sometimes that means AI Search. Sometimes the website. Sometimes a broken handoff between sales and dispatch. Sometimes all three.
Start with the problem →