01
AI can't recommend what it can't understand.
We structure your services, locations, expertise, proof, FAQs and operating reality so search engines and AI systems have clearer, more credible information to work with.
UAE · GCC · GLOBAL HOME SERVICES
More of the right work.
Less of the chaos.
Hammer & Funnel turns home-service businesses into sharper revenue systems — combining AI Search marketing, conversion architecture, and operational automation to improve the quality of demand and the economics behind every booked job.
AI Search / AEO / GEORevenue FunnelOps AutomationGross Profit Focus
PLUTO CONSULTANCY SERVICES / BUSINESS UNIT
THE PROBLEM
Your marketing can be busy while your funnel is broken.
We look beyond lead volume. A profitable home-service company needs discoverability, qualified demand, fast response, good booking discipline, efficient delivery, and a way to learn from every job.
02
Leads leak between marketing and operations.
Slow callbacks, weak qualification, messy handoffs, missed estimates and poor follow-up can turn expensive demand into low-margin work.
03
Revenue is not the same as profitable growth.
Hammer & Funnel connects acquisition, booking, job economics, capacity and retention so decisions are made around the business—not isolated marketing metrics.
WHAT WE DO
The hammer finds the friction. The funnel redirects the force.
A practical transformation layer for operators who don't need another presentation—they need the system changed.
01 / AI SEARCH
Become easier for AI to discover, understand and cite.
AI Search visibility across Google AI features, ChatGPT, Gemini, Perplexity and other answer environments—built on strong technical SEO, useful content, entity clarity, local signals and evidence.
Explore AI Search →02 / REVENUE
Turn demand into better jobs.
Map intent, service lines, landing experiences, qualification, booking, estimates, follow-up and retention. Find where gross profit is being created—or quietly lost.
See the funnel method →03 / OPERATIONS
Automate the work around the work.
Connect CRM, scheduling, forms, communication, dispatch, estimates, payments, reviews, reporting and knowledge so people spend less time moving information around.
Explore operations →THE WORK, VISUALLY
Built around the people doing the work.
From cooling systems and electrical faults to cleaning crews and repair jobs, the operating reality changes by trade. The transformation layer has to change with it.
BUILT FOR HOME SERVICES
Different trades. Different economics. Different systems.
We don't force every contractor into the same playbook. HVAC has different seasonality and ticket structures than cleaning; emergency plumbing behaves differently from planned painting. The architecture adapts to the trade.
Explore the trade systems →CORE TRADES
Where the methodology gets specific.
Start with a trade page to see the customer intents, operational friction and Hammer & Funnel toolset we would map around that business model.
01
HVAC & AC
Cooling, maintenance, repairs, replacement and recurring service.
02
Plumbing
Emergency response, repairs, installation, drainage and recurring property work.
03
Electrical
Fault finding, installations, maintenance, upgrades and project work.
04
Cleaning
Residential, deep, move-in/out, commercial and recurring cleaning.
HOW WE THINK
Traffic is a variable. The system is the asset.
Inspired by specialist home-service growth practices, but deliberately broader: strategy, search, sales, operations and technology are treated as one connected system.
01 / MAP
See the whole journey
From “I need help” to booked, completed, paid, reviewed and retained.
02 / FIND
Locate the constraint
Separate a visibility problem from a conversion, capacity, delivery or margin problem.
03 / BUILD
Connect the system
Implement the pages, automations, integrations, dashboards and operating routines.
04 / LEARN
Close the loop
Feed outcomes back into acquisition, qualification, pricing, scheduling and service design.
THE NEXT STEP
Bring us the messy version.
We'll map the revenue funnel and the operating system underneath it. If the biggest issue is not marketing, we'll tell you that too.
Start a diagnostic conversation →